It’s just strange how Hyundai have been so quite with it all, the lack of transparency from them is not good, what’s the drama? it’s just the price of a car ffs, it’s not a matter of national security, they lost me as a customer, I was keen on trying out the i20N, but I knew for some reason that it’ll drag on and on, turns out I was right..
Well, if I stop and think about this seriously, I suspect that the potential reasons for the delay in pricing are going to be based on availability of semiconductor tech built to their specifications either used by them or used by their suppliers. This could be in the form of:
- Lack of overall availability means that they're filling out orders, but are unsure of what the landed price will be due to their accounting measures
- Uncertainty on stock distribution, resulting in uncertainty of how many cars they'll get allocated this CY/FY which in turn affects their pricing model over the life of the model this year (no sense in debuting one price, only to change it 5 months later due to stock issues)
- Prioritisation of the higher volume models taking away from parts availability of the i20n/i30n etc., in turn creating a scenario for the above items
An actual accountant can probably cover this more accurately, but are they handling component inventory via FIFO or LIFO, how is that cost flowing on to the per-unit price of each vehicle and in turn affecting what their pricing mechanisms look like over the life of the vehicle? Basically, if there's substantial cost fluctuations, they're probably waiting until the absolute last minute to send out pricing information.
Most of the semiconductor parts will probably reside with 3rd or 4th level suppliers, and they're probably seeing their pricing of parts increase exponentially as a result. Their contracts to buy certain volumes of parts will be in a state of flux, because they'll want to avoid single sourcing and in turn look to diversify to reduce costs (not that they'll likely get much, due to lack of fab time thats available).
I do think its a bit frustrating for all concerned, it'd be handy if they could release a price range but I also see the flaws with that - if they release a range, they might lose buyers who think it'll 100% be at the top end of that range and instead look elsewhere.
Its a tough situation, dunno what the answer is - plus this is all highly speculative. I'm most likely way off the mark here.
Except about silicon production - I'm trying to buy a new graphics card but I'm not paying outrageous numbers because AIBs can get away with their price gouging, due to chip shortages.