A large part of depreciation starts with the strategy of the company and dealers. It was easy to achieve a discount on the i30N when I brought my car but more difficult on the type R. The Honda dealers said that Honda UK put a lot of pressure on not to discount the type R, that's likely to support used values. I suspect this is the case as Honda dealers still have type R demonstrators for sale that they had for sale when I was looking 12 months ago. If Hyundai held new values the used would probably hold up better but for some not be affordable.
Honda and Acura a sister company, do not like to discount their automobiles. In fact Acura, will not discount their products here in the US.
The price is the price. Honda does not like to even provide you their invoice prices.
Dealing is the essence of an Auto
Dealership. Call it what you please; stroking the ego, a feeling of accomplishment or satisfaction etc. If you're not prepared to deal on the price of the auto, then rename it, a car sales company.
I watched a manager argue with his salesman at a local Honda dealership, when we asked for the invoice price. The argument was so loud, we heard it 35 yards away, on the other side of the showroom. We got up and walked out. As we walked out, I looked at the manager and told him his argument with the salesman, was totally out of line and unacceptable. He attempted to call us back several times and apologize. We simply ignored the calls and won't ever be back.
Hyundai, has never treated us this way. They're always, ready to supply their invoice price and discuss other discounts, even dealership hold back money. We've had 3 Hyundais and 1 Genesis G80 so far and have not been disappointed.
There is a stigma with Hyundai's. The media doesn't receive them well but this is slowly changing. Higher priced auto buyers are hesitant in trusting the brand. They are used to a more laid back sales style and getting their
ego's stroked in plush showrooms, reception and service areas. This I believe, has the most impact on resale. Some owners are just too snobbish to rub noses, with lower prices buyers. All you have to do is look at Hyundais volume of sales, in comparison to BMW, Mini, Audi etc.
I've owned many different brands and prices of cars. From Porsches, Audi, Mercedes etc. Yes, they have a wonderful aura about them and their sales staffs are trained to stroke your ego. Their price range, segregates buyers but in the end, it's all the same.
Hyundai has always done an excellent job attracting the lower priced, economical shoppers. They're finally moving into a different market share, with the N products. Will they be like BMW no, even with the Genesis Branding. They will continue to evolve around the prior. They're looked upon as an excellent alternative, not as a first choice by many.